INBOUND MAP — New Gen Media

TWO FUNNELS.
ONE LEAKS. ONE
CLOSES.

Every contractor's inbound runs through the same 6 stages. The map below shows yours running by default — and what the right side looks like running by design.

Why most contractor inbounds leak

Three reasons your inbound isn't broken — it's just running on default.

It wasn't built. It just happened.
Nobody designed a system where leads land in a shared inbox and never get followed up. That's just what happens when there's no system at all.
Same 6 stages, either way.
Yours, your competitor's, the $3M+ shop down the road — every inbound runs the same 6 stages. The difference isn't the stages. It's whether each one actually happens.
The leak you can't see.
Default inbounds don't fail loudly. They leak silently — one missed call, one forgotten follow-up. Nothing shows on a P&L line. The close rate just quietly looks worse than it should.
The 6-stage inbound map

Same stages. Two outcomes.

By Default Most Contractor Inbounds
By Design The Installed System
01 Inbound By Default
Lands in a shared inbox. Three people see it, nobody owns it.
01 Inbound By Design
Hits a dedicated channel. High-priority push alert in under 2 seconds.
02 Answered By Default
Maybe. Eventually. Whoever's free picks up — or it rolls to voicemail.
02 Answered By Design
Every time. Under 5 minutes. AI caller answers every call live. Form fills get a hold-text.
03 Qualified By Default
Sort of. Untrained. "Are you the homeowner?" — book a callback. Nothing else captured.
03 Qualified By Design
Five questions. Every call. Project, scope, timeline, budget, ZIP — every lead, 60 seconds.
04 Routed By Default
By memory. By text. Admin texts the owner. Sticky note falls off the dash by noon.
04 Routed By Design
By context. By calendar. Hot → calendar. Cold → sequence. Mid → owner with transcript.
05 Captured By Default
Sticky note. Screenshot. Memory. Lead detail lives on a quote pad. Or in someone's head.
05 Captured By Design
CRM. Tagged. Searchable. Source, project, value, stage — every lead logged automatically.
06 Followed Up By Default
When the owner remembers. Which is never. Or two weeks too late.
06 Followed Up By Design
Automatically. On schedule. Day 5, 14, 30 sequences fire in your voice. Branch on replies.
Leak point
Capture point
Want this running for you?

Default leaks leads. Designed captures them.

We build the right side of the map — AI caller, CRM hookups, follow-up sequences, calendar booking — installed end-to-end in under two weeks. 30-min discovery call. No pitch.

BOOK A CALL → Free Demo · Contractors Only · 30 Min
On the call

A live demo.
On your business.

  • Audit of your current setup AUDIT
  • Live AI caller demo on your business DEMO
  • Custom lead-flow roadmap YOURS
  • Show you what a full system looks like FRAMEWORK
"One builder runs $669K in quoted job value through this system in 30 days."
NEW GEN MEDIA
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